Online Digital Audience Strategy Graduate Certificate

The online Graduate Certificate in Digital Audiences prepares students to execute digital audience strategy in any industry. Students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. This program is designed for professionals who want to develop new skills, take on new responsibilities or more effectively promote their work.

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Quick facts

Next start date: 05/18/2020


Total classes: 5

Weeks per class: 7.5

Total credit hours: 15

Degree questions, answered.

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Details

Students in the Cronkite School’s Digital Audiences Graduate Certificate use measurement skills to develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation.

The digital audiences certificate program prepares students for work in digital audience engagement through a data-driven, content-focused curriculum. Working hands on with current, industry-grade tools and practices, students discover how to create digital content and campaigns intended to reach target audiences. Students use audience data to identify target audiences and then formulate effective content across websites, search engines and social media. Students then track the impact of digital content, analyzing audience behavior and content performance. They put this knowledge into practice in real-time, tactical exercises using "live" tools such as Google Analytics and Facebook Audience Insights, as well as simulated environments. Graduates who earn this certificate will be ready to drive strategy execution and digital audience engagement, and be competitive in the fast-changing fields of social media, digital content and audience development.

The certificate has far-reaching appeal and application. Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits all need professionals who can execute campaigns to reach large online audiences in order to increase sales, advertising, donations, political support and community cohesion. This certificate will prepare professionals to advance their own careers and advance the work of their employers by creating content to engage digital audiences.

This graduate certificate differs from the Cronkite School's Master of Science in Digital Audience Strategy in a few ways. This graduate certificate does not include the master's capstone course or additional coursework outside of the digital audiences core curriculum such as Media Law and Digital Media Entrepreneurship. This narrower scope allows students to focus on tactical skills needed to execute digital campaigns rather than preparing them to lead development and management of organization-wide digital strategy.

Featured courses


MCO 561 - Defining the Digital Audience


MCO 562 – Search Engine Strategy for Digital Audience Acquisition


MCO 563 - Social Media Campaigns and Engagement


MCO 564 - Digital Audience Research and Behavior


MCO 565 - Digital Audience Analytics


Related careers

Graduates with an ASU Online Graduate Certificate in Digital Audiences Strategy have career opportunities illustrated in the following list. Career examples include but are not limited to:

Social media management

Community management

Public relations

Sales

Entrepreneurship

Special events

Advocacy

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country. 

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Knight Foundation journalism innovator Eric Newton.
  • Former Sacramento Bee executive editor Rick Rodriguez.
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country. 

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Knight Foundation journalism innovator Eric Newton.
  • Former Sacramento Bee executive editor Rick Rodriguez.
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.

Admission requirements

Applicants are eligible to apply to the program if they have earned a bachelor's degree or higher from a regionally accredited in the U.S. or the equivalent of a U.S. bachelor’s degree from an international institution that is officially recognized by that country.

Study at our prestigious journalism school

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For over 15 years, we have earned the best record in the Society of Professional Journalists' national "Mark of Excellence" competition. We reign first in the nation for record-breaking Hearst Journalism Awards and have the best record of any journalism school for the international Robert F. Kennedy Journalism Award for reporting on social justice issues.

223


national and regional student awards.

1000


online students.

46


media partnerships (beyond internships).

16


student organizations.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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