Online Bachelor of Science in Marketing

The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making and communication.

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Quick facts

Next start date: 05/18/2020


Total classes: 41

Weeks per class: 7.5

Total credit hours: 120

Degree questions, answered.

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Details

This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management.

They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.

Featured courses


MKT 352: Marketing Research (L)


MKT 402: Consumer Behavior


MKT 462: Competitive Marketing Strategy


MKT 452: Business-to-Business Marketing Strategy


MKT 442: Services Marketing Strategy


MKT 302: Applied Marketing Management and Leadership (L)


Related careers

Graduates with an ASU Online Bachelor of Science in Marketing have career opportunities illustrated in the following list. Career examples include but are not limited to:

Business Professor


Growth: 18.1 %
Salary: $80,300

Field Researcher


Growth: 2.5 %
Salary: $54,270

Market Research Analyst


Growth: 23.2 %
Salary: $63,230

Marketing Associate


Growth: 5.5 %
Salary: $106,130

Marketing Manager


Growth: 10.1 %
Salary: $132,230

Public Relations Manager (PR Manager)


Growth: 10.4 %
Salary: $111,280

Public Relations Specialist


Growth: 8.8 %
Salary: $59,300

Sales Associate


Growth: 10.6 %
Salary: $33,890

Sales Manager


Growth: 7.5 %
Salary: $121,060

Prestigious faculty

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • Nobel laureate.
  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

Prestigious faculty

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • Nobel laureate.
  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

Admission requirements

I am a future
You are considered a freshman for application purposes if you have not attended college at all, or have fewer than 12 transferable credit hours (with a minimum 2.50 cumulative GPA).

Don't meet admission requirements?

You can still earn your way into this program through the Earned Admission Pathway. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Don't meet admission requirements?

You can still earn your way into this program through the Earned Admission Pathway. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Study at one of the best business schools in the nation

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our peer-reviewed U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Top 10


Online MBA Programs.

#1


Online General Management MBA Programs.

#1


Online MBA Programs in Marketing.

#2


Online Business Analytics MBA Programs.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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